More is not always better : examining the drivers of livestream sales from an information overload perspective
Cong Zhang, Siyu Pan, Yanhui Zhao
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Cong ; Pan, Siyu ; Zhao, Yanhui |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103651, p. 1-10
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| Subject: | Curvilinear effect | Information overload | Livestream sales | Livestream shopping | Social media marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Social Web | Social web | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103651 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462198