More is not always better : The impact of value co‐creation fit on B2B and B2C customer satisfaction
| Year of publication: |
2021
|
|---|---|
| Authors: | Gligor, David M. ; Maloni, Michael J. |
| Published in: |
Journal of Business Logistics. - Wiley, ISSN 2158-1592, ZDB-ID 2068494-0. - Vol. 43.2021, 2, p. 209-237
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/jbl.12278 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012635724