More than just a name above the shop: A comparison of the branding strategies of two UK fashion retailers
| Year of publication: |
1998
|
|---|---|
| Authors: | Birtwistle, Grete ; Freathy, Paul |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 26.1998, 8, p. 318-323
|