More than just a utensil : the influence of drinking straw size on perceived consumption
Hung-Min Lin; Hui-Yi Lo; Yu-Sung Liao
| Year of publication: |
2013
|
|---|---|
| Authors: | Lin, Hung-min ; Lo, Hui-yi ; Liao, Yu-sung |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 4, p. 381-386
|
| Subject: | Straw size | Sip size | Perceived consumption | Konsumentenverhalten | Consumer behaviour | Betriebsgröße | Firm size |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010207196