More than the Words: Using Stance-Shift Analysis to Identify Crucial Opinions and Attitudes in Online Focus Groups
| Year of publication: |
2007
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| Authors: | Mason, Peyton R. ; Davis, Boyd H. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 47.2007, 4, p. 496-506
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