More than words : rethinking sustainability communications through neuroscientific methods
Marko Ćirović, Nikolaos Dimitriadis, Milan Janić, Panayiota Alevizou, Neda Jovanović Dimitriadis
| Year of publication: |
2024
|
|---|---|
| Authors: | Ćirović, Marko ; Dimitriadis, Nikolaos ; Janić, Milan ; Alevizou, Panayiota ; Dimitriadis, Neda Jovanović |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 1, p. 15-30
|
| Subject: | Nachhaltigkeit | Sustainability | Kommunikation | Communication | Marktforschung | Market research | Visuelle Wahrnehmung | Visual perception | Emotionale Werbung | Emotional branding | Neurowissenschaften | Neuroscience |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2125 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014468163