Motherhood, marketization, and consumer vulnerability
Andrea Davies; Susan Dobscha; Susi Geiger; Stephanie O'Donohoe; Lisa O'Malley ...
| Year of publication: |
2010
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|---|---|
| Authors: | Davies, Andrea ; Dobscha, Susan ; Geiger, Susi ; O'Donohoe, Stephanie ; O'Malley, Lisa |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 30.2010, 4, p. 384-397
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| Subject: | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Mütter | Mothers | Marketing | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008758106