Motigraphics: The Analysis and Measurement of Human Motivation in Marketing
| Year of publication: |
2001
|
|---|---|
| Authors: | Dupree, James |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 18.2001, 2, p. 179-189
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Consumer marketing | Consumer behaviour | Market research | Psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/jcm.2001.18.2.179.4 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014849597