Motivanalyse zu Anwenderinnovationen in Online-Communities
Lars Janzik
| Year of publication: |
2012 ; 1. Aufl.
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|---|---|
| Authors: | Janzik, Lars |
| Other Persons: | Herstatt, Cornelius (contributor) ; Koller, Hans (Reviewer) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Unternehmen | Enterprise | Social Web | Social web | Kundenintegration | Customer integration | Produktentwicklung | New product development | Social Media | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 297 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hamburg-Harburg, Techn. Univ., Institut für Technologie und Innovationsmanagement, Diss., 2011 |
| ISBN: | 3-8349-3395-3 ; 978-3-8349-3395-9 |
| Classification: | Forschung und Entwicklung ; Webentwicklung, Webanwendungen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009382341