Motivated Consumer Innovativeness: Concept, measurement, and validation
| Year of publication: |
2010
|
|---|---|
| Authors: | Vandecasteele, Bert ; Geuens, Maggie |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 27.2010, 4, p. 308-319
|