Motivated consumer innovativeness : concept, measurement, and validation
Bert Vandercasteele; Maggie Geuens
| Year of publication: |
2010
|
|---|---|
| Authors: | Vandercasteele, Bert ; Geuens, Maggie |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 27.2010, 4, p. 308-318
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008810619