Motivating effective mobile app adoptions : evidence from a large-scale randomized field experiment
Tianshu Sun, Lanfei Shi, Siva Viswanathan, Elena Zheleva
| Year of publication: |
2019
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|---|---|
| Authors: | Sun, Tianshu ; Shi, Lanfei ; Viswanathan, Siva ; Zheleva, Elena |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 2, p. 523-539
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| Subject: | mobile app | induced adoption | field experiment | local average treatment effect | multichannel | online-to-offline | Feldforschung | Field research | Mobile Anwendung | Mobile application | Experiment | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2018.0815 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012038243