Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm
| Year of publication: |
2009
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|---|---|
| Authors: | Maxwell, Rachael ; Knox, Simon |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 25.2009, 9, p. 893-908
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