Motivating salespeople to sell new products : the relative influence of attitudes, subjective norms, and self-efficacy
Frank Q. Fu, Keith A. Richards, Douglas E. Hughes, and Eli Jones
| Year of publication: |
2010
|
|---|---|
| Authors: | Fu, Frank Q. ; Richards, Keith A. ; Hughes, Douglas E. ; Jones, Eli |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 6, p. 61-76
|
| Subject: | Produktentwicklung | New product development | Verkaufsförderung | Sales promotion | Verkaufspersonal | Salespeople | Arbeitsverhalten | Work behaviour | Arbeitsleistung | Job performance | Verbrauchereinstellung | Consumer attitudes |
| Extent: | graph .Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008702743