Motivation structures of blood donation : a means-end chain approach
Year of publication: |
2020
|
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Authors: | Sheng, Tey Yeong ; Arsil, Poppy ; Brindal, Mark ; Sook Kuan Lee ; Chi Teen Teoh |
Published in: |
International journal of health economics and management. - New York, NY : Springer, ISSN 2199-9031, ZDB-ID 2817492-6. - Vol. 20.2020, 1, p. 41-54
|
Subject: | Blood donation | Motivation | Means-end chain | Communication | Blutspendedienst | Blood service | Altruismus | Altruism | Konsumentenverhalten | Consumer behaviour | Fundraising |
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