Motivational Factors that influence the Acceptance of Microblogging Social Networks: The µBAM Model

The microblogging social networks (µBSNs) can serve to motivate students by narrowing the physical and psychological distances separating teachers and students, thus increasing their confidence and engagement in the learning process. To examine this issue in greater depth, an experiment was carried out using a µBSN before, during and after face-to-face class sessions. The findings demonstrated that the extended TAM model (with subjective norms and social images constructs) is suitable for explaining the acceptance of web-based teaching tools as well as the validity of microblogging networks in combination with traditional classes.