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Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari, (2023)
Erasmus+ sport cluster meeting on 'The integrity of sport' : final report
(2019)
Segmenting sport video gamers by motivation : a cluster analysis
Kim, Yongjae, (2013)
Does age affect relationships between customer's attitude, CRM knowledge, satisfaction and relationship share in hotels?
Maggon, Mohita, (2018)
A bibliometric analysis of journal of relationship marketing (2002-2019)
Maggon, Mohita, (2022)
Moderating role of gender amongst various constructs of CRM
Maggon, Mohita, (2019)