Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Valeria Noguti and David S. Waller
| Year of publication: |
2020
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| Authors: | Noguti, Valeria ; Waller, David |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 36.2020, 15/16, p. 1527-1555
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| Subject: | ad entertainment | ad informativeness | Ad intrusiveness | general action/inaction goals | motivation | paid mobile advertising | Online-Marketing | Internet marketing | Social Web | Social web | Werbewirkung | Advertising effects | Mobilkommunikation | Mobile communications | Motivation | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Mobile marketing | Freizeitwirtschaft | Leisure industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1799062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012395566