Move the mind of fashion consumers with low environment saliency : use well- and healed-baby appeals and increase anticipated positive emotions
Dooyoung Choi and Ha Kyung Lee
| Year of publication: |
2023
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|---|---|
| Authors: | Choi, Dooyoung ; Lee, Ha Kyung |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 6, p. 1047-1063
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| Subject: | Anticipated emotions | Green advertising | Healed-baby appeal | Saliency of environmental issues | Sick-baby appeal | Well-baby appeal | Emotion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Mode | Fashion | Öko-Marketing | Green marketing | Kognition | Cognition | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-07-2022-0140 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430537