Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
ed. by Yoram Wind and Marshall G. Greenberg
| Year of publication: |
1977
|
|---|---|
| Other Persons: | Wind, Yoram (contributor) ; Greenberg, Marshall G. (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marktforschung | Werbung | Verbraucher | Vereinigte Staaten |
| Extent: | VII, 201 S Ill 28 cm |
|---|---|
| Conferences: | Attitude Research Conference ; 7 (Hilton Head Island, SC) : 1976 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| Notes: | Literaturangaben Beiträge versch. Verf. Proceedings of the 7th annual conference held at Hilton Islands, S. C., in February 1976 |
| ISBN: | 0-87757-088-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001420075