Moving beyond binary opposition : exploring the tapestry of gender in consumer research and marketing
Shona Bettany; Susan Dobscha; Lisa O'Malley; Andrea Prothero
| Year of publication: |
2010
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|---|---|
| Authors: | Bettany, Shona ; Dobscha, Susan ; O'Malley, Lisa ; Prothero, Andrea |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 10.2010, 1, p. 3-28
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketing | Frauenbewegung | Women's movement | Gleichberechtigung | Gender equality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003964023