Moving beyond binary oppositions: exploring brand sexual associations
| Year of publication: |
2008-06
|
|---|---|
| Authors: | Darpy, Denis ; Azar, Salim |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Etudes du consommateur | Brand | Genre | Comportement du consommateur |
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Classification: | M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10010708953