Moving beyond fan typologies : the impact of social integration on team loyalty in football
Ian Fillis; Craig Mackey
| Year of publication: |
2014
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|---|---|
| Authors: | Fillis, Ian ; Mackey, Craig |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 3/4, p. 364-382
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| Subject: | online shopping | grocery retailig | buying behaviour | competition | consumer loyalty | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Fußball | Football | Profisport | Professional sports | Wettbewerb | Competition | Kundenbindung | Customer retention | Arbeitsgruppe | Team |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010345667