Moving consumers from free to fee in platform-based markets : an empirical study of multiplayer online battle arena games
Le Wang, Paul Benjamin Lowry, Xin (Robert) Luo, Han Li
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Le ; Lowry, Paul Benjamin ; Luo, Xin ; Li, Han |
| Published in: |
Information systems research : ISR. - Linthicum, Md. : INFORMS, ISSN 1526-5536, ZDB-ID 2027203-0. - Vol. 34.2023, 1, p. 275-296
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| Subject: | consumption values theory | difference-in-difference model | fairness | Freemium markets | horizontal differentiation | longitudinal experiment | MOBA game | vertical differentiation | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Produktdifferenzierung | Product differentiation | Computerspiel | Video game | Gerechtigkeit | Justice | Experiment |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2022.1127 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014323493