Moving from product‐based to service‐based business strategies : Services categorisation schemes for the automotive industry

Purpose – This paper aims to propose a framework that can be used for analysing services in the automotive industry. Design/methodology/approach – Existing categorisation schemes for services are investigated and evaluated in terms of their applicability to services in the automotive industry. Findings – Services categorisation schemes are grouped under eight service paradigms, expressing the understanding that various authors had about services in different times and contexts. Research limitations/implications – The remarks are limited to the automotive industry. Practical implications – The paper suggests services classification schemes, which can be effectively applied to automotive services in order to generate valuable managerial insights. Originality/value – This paper provides an overview over multiple services categorisation schemes existing in the literature.