Moving recommender systems from on-line commerce to retail stores
Frank E. Walter; Stefano Battiston; Mahir Yildirim; Frank Schweitzer
| Year of publication: |
2012
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|---|---|
| Authors: | Walter, Frank E. ; Battiston, Stefano ; Yildirim, Mahir ; Schweitzer, Frank |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 10.2012, 3, p. 367-393
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| Subject: | Online-Handel | Online retailing | Personalisierung | Personalization | Direktmarketing | Direct marketing | Ladengestaltung | Store design | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009578298