Multi-agent technology and ontologies to support personalization in B2C e-commerce
D. Rosaci; G. M. L. Sarnè
| Year of publication: |
2014
|
|---|---|
| Authors: | Rosaci, Domenico ; Sarnè, G. M. L. |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 13.2014, 1, p. 13-23
|
| Subject: | E-Commerce | Business-to-Customer | Electronic payment | CBB | Electronic Commerce | E-commerce | Ontologie | Ontology | Elektronisches Zahlungsmittel | Online-Handel | Online retailing | Agentenbasierte Modellierung | Agent-based modeling | Beziehungsmarketing | Relationship marketing | Computerunterstützung | Computerized method |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011348338