Multi‐attribute Services Using Hierarchical Information: Australia

A recently developed technique (Hierarchical Information Integration – HII) for analysing multi‐attribute judgement problems is discussed and its use in banking illustrated. A description is included of an Australian survey in which HII is applied to the potential demand for network banking, automatic teller machines and personal identification cards and the use of the empirical results in designing competitive market strategy.

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Year of publication:	1989
Authors:	Johnson, Lester W.
Published in:	International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 7.1989, 4, p. 25-28
Publisher:	MCB UP Ltd
Subject:	Australia \| Banking \| Valuation

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/02652328910132015 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014760082