Multi-channel management : an exploratory study of current practices
Lea M. Wakolbinger; Christian Stummer
| Year of publication: |
2013
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|---|---|
| Authors: | Wakolbinger, Lea M. ; Stummer, Christian |
| Published in: |
International journal of services, economics and management. - Genève : Inderscience Enterprises, ISSN 1753-0822, ZDB-ID 2422828X. - Vol. 5.2013, 1/2, p. 112-124
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010146681