Multi-channel management and design : an analysis of their impact on multi-channel conflict and success
by Andreas Fürst and Michael Scholl
| Year of publication: |
2022
|
|---|---|
| Authors: | Fürst, Andreas ; Scholl, Michael |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 44.2022, 3, p. 24-43
|
| Subject: | Multi-Channel Management | Multi-Channel Communication | Multi-Channel Instructions | Multi-Channel Incentives | Multi-Channel Differentiation | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013392031