Multi-channel marketing, branding and retail design : new challenges and opportunities
Year of publication: |
2016 ; First edition
|
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Other Persons: | McIntyre, Charles (ed.) ; Melewar, T. C. (ed.) ; Dennis, Charles (ed.) |
Publisher: |
Bingley : Emerald |
Subject: | Einzelhandel | Retail trade | Branchenentwicklung | Sector development | Markenführung | Brand management | Ladengestaltung | Store design | Einkaufszentrum | Shopping center | Konsumentenverhalten | Consumer behaviour | Welt | World | Markenpolitik | Corporate Design | Ladeneinrichtung | Mehrgleisiger Vertrieb | Social Media |
Description of contents: | Table of Contents [external.dandelon.com] |
Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | xiii, 259 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Fallstudie ; Case study ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enthält 9 Beiträge |
ISBN: | 1-78635-456-X ; 978-1-78635-456-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
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