Multi-group decision-making approach for evaluating brand collaboration requirements of large-scale manufacturing industrial value chain
Congdong Li, Xingyu Chen and Yinyu Yu
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Congdong ; Chen, Xingyu ; Yu, Yinyu |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 75.2024, 9, p. 1738-1760
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| Subject: | brand collaboration | DEMATEL-ANP | group decision-making | industrial value chain | large-scale manufacturing | requirements evaluation | Betriebliche Wertschöpfung | Value creation | Industrie | Manufacturing industries | Markenführung | Brand management | Unternehmenskooperation | Inter-firm cooperation | Gruppenentscheidung | Group decision-making | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2023.2274445 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015052803