Multi-unit franchising from franchisor and franchisee perspectives : antecedents, performance outcomes, and the optimal mini-chain size
Jacques Boulay, Barbara Caemmerer, Heiner Evanschitzky, Krista Duniach
| Year of publication: |
2020
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|---|---|
| Authors: | Boulay, Jacques ; Caemmerer, Barbara ; Evanschitzky, Heiner ; Duniach, Krista |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 113.2020, p. 49-58
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| Subject: | Franchise | Multi-unit franchising | Performance | Resource-based view | Transaction cost economics | Franchising | Transaktionskosten | Transaction costs | Ressourcenorientierter Ansatz | Prinzipal-Agent-Theorie | Agency theory | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.02.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230430