Multi-variant User Interfaces in E-commerce : A Practical Approach to UI Personalization

by Adam Wasilewski

Chapter 1. Introduction to the Personalization in E-commerce -- Chapter 2. Recommendation System for Multi-variant E-commerce Interfaces -- Chapter 3. Analysis of Customer Behaviour -- Chapter 4. Designing and Serving a Dedicated Interface -- Chapter 5. Evaluation of a Multi-variant Interface Implementation.

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Year of publication:	2024
Authors:	Wasilewski, Adam
Publisher:	2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Springer
Subject:	E-commerce \| User Interface \| Personalization \| Machine Learning \| Clustering \| User Experience \| Big Data Analysis \| UI Design \| Electronic Commerce \| Benutzerschnittstelle \| User interface \| Künstliche Intelligenz \| Artificial intelligence \| Online-Handel \| Online retailing \| Data Mining \| Data mining \| Personalisierung \| Big Data \| Big data \| Softwareentwicklung \| Software development \| Benutzerfreundlichkeit \| Usability

Extent:	1 Online-Ressource (XIV, 134 p. 44 illus., 33 illus. in color.)
Series:	Progress in IS
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-67758-8 ; 978-3-031-67757-1 ; 978-3-031-67759-5 ; 978-3-031-67760-1
Other identifiers:	10.1007/978-3-031-67758-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015065710