Multichannel customer management : understanding research shopping ; report No. 06-126
Peter C. Verhoef, Scott A. Neslin and Björn Vroomen
| Year of publication: |
2006
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|---|---|
| Authors: | Verhoef, Peter C. ; Neslin, Scott A. ; Vroomen, Björn |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2006, 4, p. 101-126
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893473