Multichannel ecosystem toolbox
Kyle Lacy
| Year of publication: |
2014
|
|---|---|
| Authors: | Lacy, Kyle |
| Published in: |
Multichannel marketing ecosystems : [creating connected customer experiences]. - London [u.a.] : Kogan Page, ISBN 978-0-7494-6962-7. - 2014, p. 42-47
|
| Subject: | Vertriebsweg | Distribution channel | Umwelt | Environment | Ökosystem | Ecosystem |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481849