Multichannel management : creating value
Reinhold Leichtfuss, Heinrich-Stefan Rolvering, Mario Daberkow
| Year of publication: |
2004
|
|---|---|
| Authors: | Leichtfuß, Reinhold ; Rolvering, Heinrich-Stefan ; Daberkow, Mario |
| Published in: |
Achieving excellence in retail banking. - Chichester [u.a.] : Wiley, ISBN 0-470-85827-3. - 2004, p. 223-235
|
| Subject: | Privatkundengeschäft | Personal banking | Finanzdienstleistung | Financial services | Vertriebsweg | Distribution channel |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003865337