Multichannel marketing : metrics and methods for on and offline success
Akin Arikan
| Year of publication: |
2008
|
|---|---|
| Authors: | Arikan, Akin |
| Publisher: |
Indianapolis, Ind. : Wiley |
| Subject: | Internet marketing | Multilevel marketing | Electronic Commerce | Mehrgleisiger Vertrieb | Vertriebsorganisation | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 288 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-470-23959-X ; 978-0-470-23959-9 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10004908502