Multichannel retailers' prominent attribute and product positioning strategies
Zhanqing Wang, Yue Lu, Lun Ran and Defeng Yang
| Year of publication: |
2022
|
|---|---|
| Authors: | Wang, Zhanqing ; Lu, Yue ; Ran, Lun ; Yang, Defeng |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 50.2022, 10, p. 1205-1220
|
| Subject: | Game theory | Multi-channel retailer | Online and offline | Product positioning | Prominent attributes | Spieltheorie | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-10-2020-0424 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407298