Multichannel Shopping Through Nontraditional Retail Formats: Variety-Seeking Behavior With Hedonic and Utilitarian Motivations
| Year of publication: |
2009
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|---|---|
| Authors: | Kwon, Kyoung-Nan ; Jain, Dipti |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 16.2009, 2, p. 149-168
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