Multicriterion market segmentation : a new model, implementation, and evaluation
Ying Liu; Sudha Ram; Robert F. Lusch; Michael Brusco
| Year of publication: |
2010
|
|---|---|
| Authors: | Liu, Ying ; Ram, Sudha ; Lusch, Robert F. ; Brusco, Michael J. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 29.2010, 5, p. 880-894
|
| Subject: | Marktsegmentierung | Market segmentation | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Evolutionärer Algorithmus | Evolutionary algorithm | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008736178