Multicriterion market segmentation: A new model, implementation, and evaluation
| Year of publication: |
2012
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|---|---|
| Authors: | Liu, Ying ; Ram, Sudha ; Lusch, Robert F ; Brusco, Michael |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 52.2012, 3, p. 227-229
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