Multicultural perspectives in customer behaviour

1. Introduction / Maria G. Piacentini and Charles C. Cui -- 2. Material man is not an island : coping with cultural fracture / Andrea Davies and James A. Fitchett -- 3. A comparative examination of consumer decision styles in Austria / Rudolf R. Sinkovics, Kannika 'Mink' Leelapanyalert and Mo Yamin -- 4. Do brand names in a foreign language lead to different brand perceptions? / Laura Salciuviene. [et al.] -- 5. Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films / Amandeep Takhar. [et al.] -- 6. Exploring appropriation of global cultural rituals / Julie Tinson and Peter Nuttall -- 7. The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences / Katerina Karanika and Margaret K. Hogg -- 8. Self-gift giving in China and the UK : collectivist versus individualist orientations / Caroline Tynan. [et al.] -- 9. Death and disposal : the universal, environmental dilemma / Louise Canning and Isabelle Szmigin -- 10. Researching consumers in multicultural societies : emerging methodological issues / Stephanie Slater and Mirella Yani-de-Soriano.