Multicultural perspectives in customer behaviour
edited by Maria G. Piacentini and Charles C. Cui
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Piacentini, Maria (contributor) ; Cui, Charles Chi (contributor) |
| Publisher: |
London : Routledge |
| Subject: | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xi, 171 p. graph. Darst. 26 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 10 Beitr. "This book is a reproduction of the Journal of marketing management, volume 26, issues 11-12"--T.p. verso Includes bibliographical references and index Introduction / Maria G. Piacentini and Charles C. CuiMaterial man is not an island : coping with cultural fracture / Andrea Davies and James A. Fitchett A comparative examination of consumer decision styles in Austria / Rudolf R. Sinkovics, Kannika 'Mink' Leelapanyalert and Mo Yamin Do brand names in a foreign land lead to different brand perceptions? / Laura Salciuviene ... [et al.] Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films / Amandeep Takhar ... [et al.] Exploring appropriation of global cultural rituals / Julie Tinson and Peter Nuttall The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences / Katerina Karanika and Margaret K. Hogg Self-giving in China and the UK : collectivist versus individualist orientations / Carloyn Tynan ... [et al.] Death and disposal : the universal, environmental dilemma / Louise Canning and Isabelle Szmigin Researching consumers in multicultural societies : emerging methodological issues / Stephanie Slater and Mirella Yani-de-Soriano. |
| ISBN: | 978-1-138-00892-2 ; 978-0-415-62890-7 ; 0-415-62890-3 ; 1-138-00892-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393665