Multidimensional analysis of consumer behaviour on the European digital market
Armenia Androniceanu, Jani Kinnunen, Irina Georgescu, and Ane-Mari Androniceanu
| Year of publication: |
2020
|
|---|---|
| Authors: | Androniceanu, Armenia ; Kinnunen, Jani ; Georgescu, Irina ; Androniceanu, Ane-Mari |
| Published in: |
Perspectives on consumer behaviour : theoretical aspects and practical applications. - Cham, Switzerland : Springer, ISBN 978-3-030-47379-2. - 2020, p. 75-95
|
| Subject: | E-commerce | Principal component analysis | K-means clustering | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | EU-Staaten | EU countries | Clusteranalyse | Cluster analysis | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Hauptkomponentenanalyse |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-47380-8_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012250603