Multidimensional scaling and related techniques in marketing analysis
Paul E. Green; Frank J. Carmone
| Year of publication: |
1970
|
|---|---|
| Authors: | Green, Paul E. ; Carmone, Frank J. |
| Institutions: | Marketing Science Institute (contributor) |
| Publisher: |
Boston, Mass. : Allyn and Bacon |
| Subject: | Marktforschung | Multivariate Analyse | Multivariate analysis | Market research | Marketingtheorie | Marketing theory |
| Extent: | 203 S. graph. Darst. 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Liegt vor als Xerokopie Bibliogr. S. 161-195, u. nach einz. Kap |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10000055206