Multidimensional trust building in e-retailing: Cross-cultural differences in trust formation and implications for perceived risk
| Year of publication: |
2012
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|---|---|
| Authors: | Park, JungKun ; Gunn, Frances ; Han, Sang-Lin |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 19.2012, 3, p. 304-313
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