Multidimensional Unfolding and the use of alternative input scales
Year of publication: |
2009
|
---|---|
Authors: | Martins, Ana Alexandra A. F. ; Cardoso, Margarida G. M. S. ; Pinto, Iola M. S. |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 17.2009, 3, p. 195-204
|
Subject: | Skalenertrag | Returns to scale | Nichtparametrisches Verfahren | Nonparametric statistics | Performance-Messung | Performance measurement |
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