Multidyadic industrial channels : understanding component supplier profits and original equipment manufacturer behavior
Year of publication: |
2014
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Authors: | Dahlquist, Steven H. ; Griffith, David A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 4, p. 59-79
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Subject: | multidyadic industrial channels | component supplier | original equipment manufacturer | indirect industrial buyer | opposing | aligning | Automobilzulieferindustrie | Automotive supplier industry | Industrie | Manufacturing industries | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel |
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