Multifirm analysis of competitive decision variables
Albert R. Wildt
| Year of publication: |
1974
|
|---|---|
| Authors: | Wildt, Albert R. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 11.1974, 1, p. 50-62
|
| Subject: | Werbung | Absatzpolitik | Marktforschung | Wettbewerb |
| Type of publication: | Article |
|---|---|
| Notes: | mit bibliogr. Angaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002989105